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Dubai, UAE - AUALA Holdings  is proud to announce its latest strategic investment in the region: African Discovery , an experiential travel company redefining how discerning travelers explore West Africa. Operating out of West Africa, African Discovery  curates small, hyper-personalized journeys  through The Gambia, Senegal, Guinea-Bissau, Sierra Leone, and Liberia  — destinations rich in culture, history, and untapped beauty. The company’s bespoke itineraries are designed to

London, UK —  This year, Legendary Salons , part of the AUALA lifestyle portfolio, introduces its much-anticipated Collection: Punks & Pixies — The Reboot  — a daring revival of the brand’s most iconic looks, reimagined for the modern, empowered woman. Inspired by the Eastern European summer chic of the 1990s , this collection blends the effortless sophistication of old-world cool with the unapologetic edge of London’s contemporary street style. Think sleek textures, asymmetr

AUALA Holdings is proud to announce that its subsidiary, Legendary Travel, has officially partnered with Royal Caribbean International as an approved travel provider , extending our global network and deepening our commitment to delivering exceptional experiences across every journey. Through this partnership, Legendary Travel now provides exclusive access and booking support for Royal Caribbean International , along with its sister brands Silversea Cruises  and Celebrity Cru

[Global | July 2025] —  AUALA Holdings, Inc. a luxury lifestyle brand and investment group focused on leisure and consumer services sectors , is pleased to welcome Tom LeClair  as Chief Operating Officer & Senior Vice President . In this capacity, Mr. LeClair will oversee all assets of AUALA Holdings , providing strategic leadership to the firm’s managed companies , such as Legendary Travel , Scalable Solutions Group , and the AUALA Cares Foundation , where he will also serve